asses.masses, by Patrick Blenkarn and Milton Lim, is an epic, 7+ hour, custom-made video game about labour, technophobia and sharing the load of revolution designed to be played from beginning to end by a live audience. This is gaming as performance; an immersive, cheeky and highly original work. Brave spectators take turns at the controller to lead the herd through a post-Industrial society, where asses are valued more for their hides than their potential. Confronting automation driven job loss, nostalgia as a barrier to progress, and the role of technology in adaptation, we are encouraged to find space between the work that defines us and the play that frees us. asses.masses is Animal Farm meets Pokémon meets Final Fantasy: as exciting in form as it is in content.

As part of the Lab’s sponsorship of the UK premiere of asses.masses at Mayfest 2024, we co-hosted a lunchtime talk at the Pervasive Media Studio with the artists in conversation with members of the Lab. You can catch the full recording of this conversation below.

The Pervasive Media Studio is a partnership between the Watershed, University of the West of England and University of Bristol. The lunchtime talks are partly supported by MyWorld, a project led by the University of Bristol to support creative industries in the region. Watershed is supported by Arts Council England.

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